From the HSW President
At a previous meeting, I explained push/pull marketing and promised to get back with more information on “pull” marketing, which can best be described as market research. Specifically, I want to show how market research can help find the right agent.
Before starting a new query campaign, it’s important to marshal good resources. Two I recommend are The Association of Authors’ Representatives (AAR) and QueryTracker.
MAY MEETING PROGRAM
From Podcast to Best-selling Author
When you don’t know whether to use who or whom, or whose or who’s, where do you turn for answers? Grammar Girl, of course. Next meeting, we have the Grammar Girl herself as our guest speaker.
On May 12th, author of Grammar Girl’s Quick and Dirty Tips and The Grammar Devotional, Mignon Fogarty – aka Grammar Girl – will talk about how she went from doing a podcast in her bedroom closet to being featured on Oprah and becoming a New York Times bestselling author. Mignon will give tips and tricks on how she increased her audience, a few dos and don’ts about podcasts as well as her ever witty, practical and easy-to-remember advice on grammar. You don’t want to miss this meeting! Doors open at 10 a.m.
Mignon Fogarty was the chair of media entrepreneurship in the Reynolds School of Journalism in Reno, NV. She hates the phrase “grammar nazi” and loves the word “kerfuffle.” She has a B.A. in English from the University of Washington in Seattle and an M.S. in biology from Stanford University.Mignon believes that learning is fun, and the vast rules of grammar are wonderful fodder for lifelong study. She strives to be a friendly guide in the writing world. Her archenemy is the evil Grammar Maven, who inspires terror in the untrained and is neither friendly nor helpful.
Find Mignon at her website: https://www.quickanddirtytips.com/grammar-girl
We’ll also read First Pages, so bring in your material in hard copy. Please help Matt out by doing the following: Print in 14 point font; double space, use Times New Roman or Arial; put the book title on the top line with the book’s genre. Hand it to me at the beginning of the meeting. Matt has some from the last meeting and he promises to get through all of April and May’s at this meeting.
The May Meeting will be Saturday May 12 at the South Valley Libraries on Wedge Parkway. (The big yellow building next to the soccer fields.) It begins at 10:00 a.m.
Parking was at a premium last month with the game season now started, so come early to get a parking place.
Overcome Writer’s Block
HSW Member and writer Paula Riley is presenting a class on Tuesday, June 12 from 6 to 9 p.m. that explores techniques and tools for breaking through creative roadblocks. The course fee includes handouts.
To learn more about it, go to TMCC’s Workforce Development and Continuation Education website.
Annual HSW Contest Coming in June
Mark your calendars for the June meeting now. Donna Stegman with be announcing all the particulars and the prize for the 2018 Writing Contest at our meeting on Saturday, June 9th. This will be one contest you want to enter ’cause it may change your life. Donna will also be critiquing blurbs at this meeting… only time this year, so get yours ready to go.
Is Your Mailing List a Potential Violation?
Many writers have a mailing list of fans and potential book-buyers. It’s a great, personal way to market books. You collect the mailing list from your website, Facebook, and other online sources then store in a database. If you’re actively promoting, you may be mailing out a newsletter a month or even more frequently with updates and general chat to entice your readers to look at your book.
However, if you have people on your mailing list who are in the European Union, a new law going into effect on May 25, could affect you. Called the General Data Protection Regulation (GDPR), its purpose is to provide more security and moderation of online data gathering. In conjunction with this, the EU is requiring a double opt-in for email sign-ups and the opt-in must state the purpose of the mailing list, such as book information only, general newsletter, etc. The person opting in needs to have a confirmation response that they do, indeed, want to be on the list.
Failure to comply with this can lead to a significant fine from the EU. So, take a look at your mailing list opt-in. If it isn’t clearly stated what the data is used for, change it. Also, check to see if it is set to a double opt-in.
Learn more about this change at this web site:
Get A Professional Book Review and More Exposure
The LeRue Review-A Publisher’s “Three-Chapter View”
Writers! Get your book reviewed (with a thumbnail image of the book).
Review cost is $10. All you do is send 3 chapters to us with a cover image to our specs. We will post the review in What’s the Story, (2500 distribution plus online).
Reprinted with permission from Janice Hermsen at LaRue Press.
From the Editor: To clarify the submission, it is the first three chapters of your book, double-spaced and 12 point Times New Roman. You can send either a WORD doc or PDF file.
Missing an issue of our newsletter? The most recent issues can be found in the archive by clicking the View this in your browser link at the top of this email. From there, you can select the previous issues. this is a new feature at MailChimp and the archive will continue to grow to 20 previous issues over time. Issues for this year thorough August are also available on our website www.highsierrawriters,org
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